Israel
Welcomed 2.7 Million Tourists in 2009
The Israeli minister of tourism revealed the latest tourism statistics as well
as the Middle Eastern country’s plans for the next three years. A drop
of 11% in tourist arrivals was recorded in 2009.
Israel reaps advantages and disadvantages from its geographical location in
terms of its tourism industry. The biggest advantage is that it is one of the
richest and very attractive countries for Western tourists in the Middle East.
However, it is indeed the surrounding chaos and turmoil reported daily in the
media, which affects the image of the country among tourists.
The latest statistics show that in total 2.7 million tourists visited Israel
in 2009, which is a drop of 11 percent compared with 2008, but higher than for
any other year. Of those arriving last year, 2.3 million were visitors spending
at least one night in Israel while 417,000 were one-day visitors.
According to Stas Misezhnikov, Israel’s minister of tourism, the largest
group of tourists came from the U.S., with 550,000 visiting Israel (21% of all
foreign tourists). Russia with 400,000 visitors (15% of all foreign tourists)
and France 260,000 visitors were the other biggest source markets.
The minister also announced the marketing plan for the next three years highlighting
the need to increase visits and overnight stays in Israel. A target of 1 million
extra tourists has been set per year. An important element is to improve the
image of Israel as a safe tourism destination. The ministry expects that especially
religious and historical tourism should soar in the coming years.
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