New NTOs in Moscow

The Netherlands is aiming to increase the number of Russian travelers to 200,000 visitors per year in 2010 according to the Marketing Director of the Netherlands Tourism Board Anuk Susan. In 2009 there was a 4%, and 100,000 Russians visited the country. To achieve this a half a million Euro budget has been allocated for marketing and advertising in Russia. The Netherlands has also opened a representative office in Russia, via a marketing company. Only 44% of Russian visitors to Holland are leisure tourists while 46% are business travelers.

Indonesia, is also taking the Russian market seriously and is planning to open their tourism office in Russia by April 2010, according to the Head of Marketing Dept of the Indonesia Ministry of Tourism and Culture, Samsul Lussa. He stated that Indonesia expects to receive up to 87,000 Russian visitors in 2010, compared to 66,000 in 2009.

Monaco also plans to increase its presence in the Russian market by opening an office via a marketing company.

Source: TMI Consultancy