Dubai Plans an Aggressive Marketing Campaign in Russia

Dubai has no changes in its plan to receive 10 million tourists in 2010 and have this figure up to 15 million guests by 2015, as “Russkiy Dom” reports. Last year about 7 million tourists visited the emirate.

Khalid Ahmed bin Sulayem, Director General of Dubai's Department of Tourism and Commerce Marketing, announced that his organization now monitors events on international tourist market, gathers information and analyzes emerging trends of tourism development. “In two week’s time we will announce new strategy of attracting tourists in times of world economic crisis” – he said to Emirates Business newspaper. According to him department will hold aggressive marketing programs in such countries as Russia, Saudi Arabia, China and UK.

At this time Dubai hotels have one of the highest occupancy rate in the world – 70-80%. As planned in 2010 number of hotel rooms in Dubai will be 64719 (compared to 51168 in 2007).